KUDELSTAART, Netherlands: The DNA Green Group announced today that it is incorporating Terra Nigra, a company specializing in breeding and propagation of gerberas and roses. DNA Green Group expands its range of cut flowers even further by incorporating these activities.
Terra Nigra, previously owned by the Boerlage family, will join the DNA Green Group. “Now that we are a part of the DNA Green Group, we will have access to the newest techniques in breeding,” said Terra Nigra managing director Peter Boerlage. He added, “Our customers will benefit from faster development of a complete range of strong varieties for our cut rose and cut gerbera assortments.”
Biense Visser, CEO of DNA Green Group, spoke of a great addition to the portfolio. “In their long history, Terra Nigra has built a good assortment, an outstanding sales network and a professional team of employees. With this move, DNA Green Group takes the next step in realizing her growth strategy. This strategy is aimed at creating synergies in technology, production and sales. We realize these synergies by consolidating various breeding programs and cross selling of our products to our existing customers.”
DNA Green Group is a leader in advanced scientific breeding and selection techniques of flowers and plants. By combining these techniques with the rose and gerbera genetics from Terra Nigra, new, improved varieties of these products will be available sooner. Joining the sales forces will result in a more efficient and knowledgeable sales network for the customers.
DNA Green Group is one of the leading breeding companies in breeding and development of cut flowers, potted plants, bedding plants and perennials. DNA Green Group was the result of the merger between Dümmen Group and Agribio Group in 2013. The turnover in 2014 was €170 million. The company employs more than 6,000 people worldwide. Next to a large marketing and sales network, DNA Green Group also has a strong network of production locations. The key to the success of the company is a wide and deep product range that is supported by a global supply chain. The company embraces its social responsibility and invests in the health, safety and personal development of the employees.
Terra Nigra has their headquarters in Kudelstaart, the Netherlands. The company has specialized in breeding, marketing and propagation of gerberas and roses for more than 40 years. The products from Terra Nigra are sold worldwide. The most important markets are Netherlands, USA, Kenya, Ecuador, Colombia, Japan, India and the south of Europe. Terra Nigra has subsidiaries in USA, Ecuador and Kenya.