ALEXANDRIA, USA: Just in time for Valentine’s Day, florists can learn how to score positive news coverage during a one-hour webinar on Jan. 20. SAF Vice President of Marketing Jennifer Sparks leads PR Boot Camp.
The Society of American Florists (SAF) Vice President of Marketing Jennifer Sparks will present PR Boot Camp: Capture Media Attention for Valentine’s Day and Beyond, packed with ideas to pique the media’s interest, along with the dos and don’ts of answering their questions.
“Valentine’s Day is the perfect opportunity for floral business owners to establish themselves as the local flower expert that reporters will turn to again and again for all things floral,” Sparks said. “Put your shop on the local media’s radar now, and you’ll increase your shop’s visibility for Valentine’s Day and year-round.”
Shirley Lyons, AAF, PFCI, of Dandelions Flowers & Gifts in Eugene, Ore., and SAF’s president, credits attending one of Sparks’ PR Boot Camps for giving her the know-how to become a local source for the media. “People around town always say, ‘Wow I see you in the news all the time,'” Lyons said. (In fact, Lyons is sharing what she learned at SAF’s 1-Day Profit Blast, Jan. 25 in Seattle.)
SAF’s PR Boot Camp webinar takes place Tuesday, Jan. 20, from 1 – 2 p.m. EST. It is free to SAF members. Non-members pay $49.95. To reserve your spot, go to https://attendee.gotowebinar.com/register/7805458698055405569
Can’t attend? SAF members will be able to download the recorded webinar for $9.95; non-members can download it for $49.95 on Jan. 22.
Not sure what a webinar is? Get all your questions answered at www.safnow.org/webinar-faqs
The Society of American Florists is the leading organization representing all segments of the floral industry. SAF is proud to provide marketing, business and government services to its members, including growers, wholesalers, retailers, suppliers, importers, educators, designers and allied organizations. The association was chartered by an act of Congress in 1884.