ALEXANDRIA, USA: The American Floral Endowment (AFE) took home its fourth award for the animated awareness video “Murder, Sex and Greed.” MarCom Awards selected the video from over 6,500 entries as the best nonprofit film.
“We’re thrilled to receive MarCom’s Platinum Award—the organisation’s top honor,” said AFE Executive Director Debi Aker. “This video has been instrumental in helping raise awareness of AFE’s commitment to solving problems in the floral industry and to win four prestigious awards shows its impact.”
The short one-minute video was developed to educate the floriculture industry about AFE’s positive impact on critical industry problems. It can easily be viewed and shared online at www.endowment.org/awareness
Marcom Awards is an international creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs. The contest is administered and judged by the Association of Marketing and Communication Professionals. Judges look for companies and individuals whose talent exceeds a high standard of excellence.
AFE’s previous awards include the DC Ad Club’s Silver 2014 American Advertising (ADDY) Award recognizing the video’s creative excellence, Gold Circle Award from the American Society of Association Executives (ASAE) for excellence in association/nonprofit marketing and communications, and a Thoth Award from the National Capital Chapter of the Public Relations Society of America for outstanding and strategic public relations efforts.
The American Floral Endowment is dedicated to advancing the industry through funding floriculture research, educational grants and scholarships. More than $15 million has been funded toward research projects benefiting the entire industry, and more than $500,000 has been funded in scholarships designed to attract and retain the future leaders of the industry. To learn more about AFE visit www.endowment.org or www.fb.com/americanfloralendowment