For the first time, 1,604 exhibitors from 49 countries introduced their innovative products and services along the entire value added chain in horticulture at the world’s premier fair in 2015. Four days’ long, everything on the whole site at Messe Essen revolved around the newest plant creations, improved technology, trendy floristry and efficient marketing instruments for the point of sale. From January 27 to 30, around 56,500 trade visitors travelled to the Ruhr metropolis. That represented seven percent more guests from abroad than in 2014.
“We are looking back at one of the most successful events in the 33-years history of IPM ESSEN. Never before have so many exhibitors introduced their innovations here as in 2015 and never before did so many visitors come from outside Germany. Those are top-class results,” enthused CEO Messe Essen GmbH, Oliver P. Kuhrt.
The 2015 IPM show was truly international, attracting more visitors from abroad: 43 out of 100 visitors came from outside Germany. This figure was still 36 in 2014. With 83 percent, most of them are at home in Europe. It was possible to record rises particularly with regard to the guests at the fair from America (six percent of all visitors) and Asia (nine percent of all visitors). Three quarters of the visitors had purchasing and procurement responsibilities. A rise could also be registered in relation to the business deals concluded at the fair. More than a third placed orders for the coming season.
A large number of presentation ceremonies concentrated on innovations. In total, 39 exhibitors had submitted 65 innovations for the IPM Innovation Showcase. In the “Spring-Flowering Plants” category, the Expert Commission decided in favour of the Leucanthemum hosmariensis Hybride ‘African Rose’ by Kientzler from Gensingen, Germany. The Bidens Hybride‚ Beedance ® ‘Red + Eye’ by Moerheim from the Netherlands was distinguished in the “Bedding and Balcony Plants” category. The Boronia heterophylla ‘Lipstick’ by EPS from Kevelaer, Germany received the “IPM Innovation 2015″ title in the “Tub Plants” category. The Promenaea Sunlight (Promenaea limelight x Promenaea xanthina) by Klusmann from Friedeburg, Germany was honoured in the “Flowering House Plants” category. In the “Green House Plants” category, the Artocarpus altilis ‘Ma’afala’ by Cultivaris North America from the USA can call itself the “IPM Innovation 2015″. In the “Cut Flowers” category, the ‘Könst Paradiso’, a spray alstroemeria by Könst Alstroemeria from the Netherlands, emerged as the victor. In the “Woody Plants” category, the jury decided in favour of the Rhododendron micranthum ‘Bloombux ®’ by Diderk Heinje from Edewecht. In the “Bushes and Shrubs” category, the jury chose the Pennisetum alopecuroides ‘Hameln Gold’ by Cultivaris North America from the USA as the “IPM Innovation 2015″.
The IPM Innovation Award presented by INDEGA (“Representation of interests of the German horticulture industry”) distinguished pioneering refinements in gardening technology. One winner was the phytho foamer from Knecht which was developed together with the disinfection manufacturer Menno Chemie. On the other hand, DH Licht can count itself amongst the victors with its new MGR-E and MGR-K lamps for plant lighting.
The Show Your Colours Award which was jointly organised by BIZZ Holland and Messe Essen honoured the plant with the most significant added value. The trophy was secured by the Rhododendron Bloombux® (‘Microhirs3′) which was created by Joh. Stolwijk & Söhne from the Netherlands and Diderk Heinje Pflanzenhandelsges. mbH & Co KG from Germany and can be utilised in particularly diverse ways not only in the private garden but also as a hedge in public spaces. The Hydrangea macrophylla Music Collection® by De Jong Plant bv from the Netherlands took second place. Third place went to the floating plants by R. Moerings bv, also from the Netherlands.
Particular interest was shown in the range on offer in the floristry area. The international stage programme in the Florist Event Centre of Fachverband Deutscher Floristen (FDF – “Trade Association of German Florists”) aroused the enthusiasm of visitors from all over the world. On all the days of the fair, Marcel Schulz (Germany’s champion florist), Leoni Gehr (runner-up in the German Florist Championship) and Eva Latsch (third-best in the German Florist Championship in 2014) showed springlike inspirations from the hands of masters.
Around 90 percent of the visitors rated the range on offer at IPM ESSEN as very positive. Even now, 93 percent of the guests are planning to visit the fair once more next year. 97 percent of the exhibitors stated that they wanted to participate again. The next IPM ESSEN will take place at Messe Essen from January 26 to 29, 2016.