CCFC opened the meeting with a list of programs designed to bring the California farms to the forefront of the flower industry. Approximately 17 flower handlers representing 10 flower farms met at Kitayama Brothers Nursery to discuss the challenges the industry faces.
Sharing dinner and conversation among competing farms brought out the bond that holds the farmers together. There was a consensus of opinion that people make the difference. “We need new blood and new ideas to make our farms work. The discussions evolved into bringing our children into the business and show them the excitement that farming can give”, said one of the participants. One new flower farmer, in business for less than a year, summed it up…”I wish everyone could see our flowers, they would buy it!”