AALSMEER, the Netherlands: The Aalsmeer-based company Celieplant, a pot plant supplier to many European supermarket chains, has completed the acquisition of flower factory Bouquetnet, which is located in the same town. Terms of the transaction were not disclosed.
The deal is part of Celieplant’s ongoing strategy of developing its network of retail customers in Europe. This acquisition will take Celieplant’s turnover to above €70 million by the end of 2014.
Founded in 1998 by industry veteran Robert Zurel (pictured left), Bouquetnet buys flowers from all over the world packaging them for the supermarket chains. Celieplant’s acquisition marks an end to the remarkable career of the 71-year old Rob Zurel.
With the entire Celieplant and Bouquetnet team under one, new roof, Celieplant will continue to support the Bouquetnet brand and looks to build on its heritage, legacy and impressive portfolio of cut flower varieties.
According to Celieplant’s managing director and founder John Celie, Bouquetnet is a recognised cut flower brand in the industry and a perfect complement to join the Celieplant product portfolio. The two organisations will combine their strengths to offer more quality solutions for retail customers and end consumers.