SOMERLEYTON HALL, UK: Fleuroselect, the international organisation for the ornamental plants industry, is proud to announce that the FleuroStar Award 2014/15 goes to Canna generalis Cannova® Bronze Scarlet F1 created by Takii.
The winner was announced at the Fleuroselect Annual Convention’s Gala Dinner, held in Somerleyton Hall, U.K., on Thursday 24th July. Takii’s Marketing & Sales Manager Flowers Harm Custers accepted the prize from Fleuroselect President Nils Klemm and Sally van der Horst, Secretary General of the Organisation.
Harm Custers:”It is an honour to receive this key award in the horticultural sector. We are proud that the quality, uniqueness and wow effect of Cannova® Bronze Scarlet have been recognised by the various players from the distribution chain. The FleuroStar award will strongly support us in increasing Cannova’s visibility in the market and in bringing its story across to the end consumer. This seed-raised F1 Canna is an excellent garden performer with perfect leaf quality and has all it takes to star in gardens all over the world.”
The Fleuroselect jury praised the “superb contrast of scarlet flowers with dark foliage, giving this newcomer exactly what it needs to catch the consumer’s eye at point of sale.”
Takii’s breeder Diony de Bont states: “Customers encounter subtropical plants during their holidays and want to recreate that Mediterranean flair in their garden at home. Created for gardens with a moderate climate, Cannova® Bronze Scarlet F1 meets this trend perfectly and will open a new market.”
The FleuroStar Contest is held annually during the FlowerTrials week in June in the Netherlands and Germany. An independent panel of more than 30 expert judges visit the nine contest locations to choose the winner with the ‘wow’ effect at point of sale.
Takii’s award-winning Canna was competing with Begonia boliviensis RED FOX Lucky Strike (Dümmen), Begonia x benariensis F1 BIG Pink Green Leaf (Benary), Dahlia cultivars Dalaya Bali (Selecta Klemm), Petunia x hybrida Mystical Cha-Ching (Florensis) and Petunia Sunpleasure® Porch Neon Sugar Beat (Grünewald).
Further information: www.cannova.info