VALENCIA, Spain: With the start of the New Year, the Iberflora exhibition organizers have launched all the operational organization of which will be the 43rd edition of the show, Europe’s leading plant ornamental, from the 1st to the 3rd of October at Feria.
A particularly significant edition in which under the motto “United in Green”, the exhibition aims to lead a new exhibition project in which together present the whole range of products and services related to the flower and plant, world of garden or agriculture sectors, among others.
The event will be unique in the calendar and will take place from the 1st to the 3rd of October 2014. A date to remember for all professionals involved with the green sector, understood from the widest sense.
“Last year there were many synergies that occurred with the simultaneous holding of Iberflora and the new Plant World-Salon exhibition of the Agrarian Innovation and Technology. The same happened in 2012, when Eurobrico and Iberflora cooperated to boost the garden sector,” explains Miguel Bixquert, director of Iberflora.
“Therefore, he continues, this year we want to stress the importance of joining efforts and ensure that all actors involved, directly or indirectly, in the world of green sector, meet together to present to the market their new solutions and their latest proposals, besides being able to claim the strength of the economic activity in our country. This is precisely the philosophy that has inspired the new concept of “United in Green”.
“But United in Green, he adds, is especially for us the theme of a bid made to a conscious and concerned customer about new values and lifestyles which are gaining more presence in outdoor activities and respect for the environment”
According to the director of the show, at a time when macroeconomic indicators invited to restore confidence in the Spanish market, Iberflora looked also to link themselves to this idea of progress and to become the starting point towards recovery in 2014.