S’-HERTOGENBOSCH, the Netherlands: From 2014 the promotion campaign PurE seasonal flowers is working together with the online florist platform Bloomtube. The website will put together inspirational seasonal bouquets and will tell the story behind seasonal flowers.
Bloomtube has succeeded to inspire florists in- and outside Europe with their floral designs. They show florists how to create bouquets, using practical movies and step-by-step photography.
Monthly the campaign PurE seasonal flowers shares stories of seasonal flowers. “Bloomtube tells our stories, trough their floral design”, so says Kitty de Jong, grower and member of the promotion committee of PurE seasonal flowers. “Our growers take care of the growth and supply of seasonal flowers and the floral artists of Bloomtube create the seasonal bouquets. This supports our campaign ‘Create your own season’; with our flowers, you can create your own season.
Kitty: “In our business there is a great need for information and inspiration. The campaign PurE seasonal flowers makes inspirational photography and stories of flowers available for everybody. We gladly work together with strategic partners, to reach even more florists.”
PurE seasonal flowers is an initiative of breeders & growers of seasonal flowers; bulb flowers, summerflowers and ornamental deciduous and forced shrub. Create your own season is a campaign to inspire the florists, retail & wholesalers. By offering them inspiration and information, we challenge them to share the information with their customers. So people learn more about the craft and background of seasonal flowers.
More information can be found on www.createyourownseason.nl on Dutch, German, English & French.