AmericanHort’s OFA’s short course changing name to Cultivate

Posted On 21 Feb 2014
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cultivate14_logo_350px[1]COLUMBUS, USA: AmericanHort, the USA’s leading horticultural trade association, today announced it has renamed its annual convention and trade show to Cultivate.

Formerly known as OFA Short Course, Cultivate’14 will continue to offer premier educational and networking experiences, and more than 7 acres of trade show exhibits including technology, new products and services, and new plant varieties. This year also sees an expansion of products and services for retailers, nursery production, and landscaping. Thousands of attendees from more than 20 countries are expected this year.

“The word ‘cultivate’ reflects what happens at the event. Thousands of people attend each year to cultivate their businesses and professional networks,” said Michael V. Geary, CAE, the President and CEO of AmericanHort.  He added, “Updating the brand of the 85-year-old event makes sense for the vision of AmericanHort. Cultivate captures the essence of what the experience is for our attendees.”

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