QUEENSLAND, Australia: The 9th Australian Wildflower Conference and Trade Show will be held on Saturday June 21, 2014 at the Gold Coast Convention Centre in Queensland, Australia. Exploring the theme of ‘Wildflowers – new directions for SUCCESS!’, it will bring industry members together to learn and network at their first national conference in 4 years.
The program will focus on technical and business news relevant to the wildflowers and native plants industry, which is focussed on native Australian and South African cut flower and foliage production. With new products always attracting interest, conference delegates can look forward to a presentation by Digby Growns, senior plant breeder at KingsPark & Botanic Garden in Perth. Digby will introduce his breeding programs which aim to create novel new plants, while Adrian Parsons, from flower wholesaler and exporter WAFEX, will share his experiences in successfully marketing new varieties and protecting the associated intellectual property. Other speakers will share the latest results from research and development projects and address practical aspects of pest and disease management and irrigation. Key discussions will focus on successful marketing wildflower products to Australian and overseas customers.
This conference is co-hosted by Rural Industries Research & Development Corporation and WildFlowers Australia, the national industry body.
The 9th Australian Wildflower conference will take place immediately after the ‘Know it to Grow it Commference’ being hosted by the Flower Association of Queensland Inc. (FAQI) at the same venue. The FAQI conference will focus on effective communication, promotion and marketing for flower businesses over 2 days (June 19-20, 2014).
Registration is required for both conferences. More information on the conference programs, the venue, accommodation and registration is available at http://www.flowersqueensland.asn.au/index.php?id=98.