LONDON, UK, September 19, 2012: World renowned behavioural economist and award winning Financial Times columnist, Tim Harford, is to provide the after dinner entertainment at the HTA Garden Futures Dinner which takes place on 9 October at St Ermin’s Hotel, London.
Frequently described as ‘Britain’s Malcolm Gladwell,’ his first two books, The Logic of Life and The Undercover Economist, have been translated into 30 languages and sold in excess of one million copies. He is also a presenter of Radio 4’s More or Less.
Tim’s most recent book is ADAPT: Why Success Always Starts with Failure. It shows how the challenges we face today can’t be solved with simple ready-made solutions; we must learn to improvise rather than plan. Drawing on psychology, evolutionary biology, physics, maths and economics, Tim shows how adaptive, trial-and-error processes can help tackle anything from innovation to financial crises.
HTA Director of Business Development, Tim Briercliffe, comments, “We are delighted that Tim Harford will be joining us at the Garden Futures 2012 dinner and look forward to his take on how we need to adapt to cope with future challenges – very apt with this year’s conference theme focussing on the need to survive, adapt and grow.”
He adds, “There are only a limited number of places left at the dinner and so I would encourage you to book now if you would like to join the garden retailers, growers, manufacturers and distinguished guests that will be there. A perfect networking opportunity ahead of the conference the following day.”
The HTA Garden Futures 2012 dinner takes place on 9 October at St.Ermin’s Hotel, London. The HTA Garden Futures Conference takes place on 10 October at One Great George Street, London.
For further information please visit www.gardenfutures.org.uk or email firstname.lastname@example.org
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