Marketing and profitability focus for APL networking seminar

Posted On 13 Sep 2012
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THEALE, UK, September 13, 2012:The Association of Professional Landscapers (APL) networking seminar From Promotion to Profit, takes place at Wyevale East Nurseries on Wednesday 17 October from 4pm. The seminar will provide an excellent opportunity for landscapers and designers to get together and hear from industry experts on different aspects of landscaping projects from marketing to profitability.
Speakers at the event include Paul Hodgen from IT Genetics who will talk about how to use social networking effectively using real examples and also how to maximise return on these activities. The talk will look at common misconceptions about social media and its use and will highlight some of the work that Hilliers are doing to make social media work for them.
Rod Winrow from Garden House Design will look at the ways in which his landscaping company have been able to really add value (and profit) to their business in the current economic climate. This has been achieved through identifying great professional quality products that require a specialist service which have helped them stand out from the crowd and importantly stimulate additional work for their construction teams.
James Steele Sargent of Arun Landscapes will describe how a landscaper can increase a project’s profitability through streamlining and improving core business elements such as sales skills, staff efficiency and quality control through his ‘team harmony’ approach.
The seminar will also feature a presentation from Mandy Buckland of Greencube Garden and Landscape Design who will explain how designers and contractors can build trust and develop clear communication for detailed plans to achieve wonderful gardens.
The APL AGM will take place just before the seminar at 3pm. Wyevale East Nurseries is offering delegates a guided tour of their site and there will also be a buffet for all delegates to enjoy after the seminar at 6:30pm.
Places cost £15 + vat per person for APL members and £30 + vat per person for non-members. For further information and to book your place please visit www.the-hta.org.uk/calendar or email calendar@the-hta.org.uk

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