ALEXANDRIA, USA, September 27, 2012: Ardith Beveridge, AAF, AIFD, PFCI, CAFA, was honored for lifetime achievement in floral presentation as the recipient of the 2012 Tommy Bright Award. The honor was conferred by the Society of American Florists (SAF) Professional Floral Communicators – International (PFCI) during SAF Palm Beach 2012, the association’s128th Annual Convention in Palm Beach, Fla.
“Ardith has set the standard,” said PFCI Chairman Vince Butera, AAF, AIFD, PFCI, owner of Butera the Florist in York, Pa., “pushing education to another level.”
The Tommy Bright Award is the highest honor presented by PFCI to its members. It is named after Ethel “Tommy” Bright, whose motto “Learn More, Teach Others” reflects PFCI values as the floral industry’s speakers bureau and the only network of professional floral business educators certified by SAF.
“Ardith educates and patiently teaches all of us to be the best florists, designers and business owners we can be,” said Kym Erickson AAF, CF, MNCF, president of the Minnesota State Florist Association and general manager of Soderberg’s Floral & Gift in Minneapolis. “You can’t help but be a better person around her.” In a letter of nomination Erickson emphasized Beveridge’s “grace, wisdom, kindness and passion. Her actions speak volumes of her character and integrity. Even though she has hundreds of students, she makes each one of them feel important and special.”
Beveridge is the director of education and an instructor at Koehler & Dramm’s Institute of Floristry in Minneapolis. She has been an active participant in the floral industry for more than 40 years. The long string of initials after her name represent just some of her many honors and achievements: American Academy of Floriculture (AAF), the American Institute of Floral Designers (AIFD), the Professional Floral Communicators-International (PFCI), the Canadian Academy of Floral Arts (CAFA), the School of Ikebana Floral Design, and the British Florist Association (BFA). She is also a member of the prestigious School of Ikebana Floral Design.
A sought-after judge for floral design competitions both internationally and in the U.S., Beveridge developed judging and hosting criteria now in use for floral competitions across the Midwest. She has made the criteria available to any state through the National Alliance of Floral Associations.
Her seminars cover all aspects of design, display, trends, color, and care and handling. She also advises wholesale and retail florists and floral organizations on matters ranging from design to full-business development.
Television viewers will find Beveridge familiar. She demonstrates and discusses floral topics in scheduled appearances on national and cable channels and PBS stations, including Home & Garden Television (HGTV).
Beveridge continues her own education and stays on top of design trends by presenting programs and taking courses around the world. Recently she has been to Amsterdam, Russia, the Ukraine, Egypt and New Zealand. She believes strongly in extending floral knowledge across borders and works to further education through the World Flower Council. She also developed the International Floral Design Educational Exchange program.
Floral libraries are enriched by Beveridge’s contributions. She is the author of four books: “Faux Florals in Glass,” “Fabulous Faux Florals,” “Fabulous Faux Florals for Weddings,” and “Wreaths and Wall Flowers,” and has compiled two reference guides: “Terminology of Floristry Techniques” and “Design Styles and Forms.” She also contributes regularly to numerous industry publications and authored a chapter in ”A Centennial History of the American Florist” published by Florist Review.
Some of America’s most prestigious events have been graced by Beveridge’s work —presidential inaugurations, White House celebrations including Easter festivities, and the Tournament of Roses Parade. Beveridge also works with the office of the Minnesota State Governor and serves on the local governor’s residence council.
Beveridge currently serves on SAF’s Wholesale Council and Floral Management Advisory Board, and is a former member of the PFCI Board of Trustees. She is active in the Minnesota State Horticultural Society and serves as the Educational Consultant on the board of directors at the South Dakota and North Dakota State Florists’ Associations. The South Dakota association inducted her into its Hall of Fame in 2003.
Tommy Bright Award winner Ardith Beveridge, AAF, AIFD, PFCI, CAFA (left) with PFCI Chairman Vince Butera, AAF, AIFD, PFCI.