THEALE, UK, June 21, 2012: The 2012 National Plant Show is an important year for Kernock Park Plants as they release their brand Proven Winners® to the public and showcase the new Proven Winners® UK website.
The company are releasing the brand after recognising that consumers are often worried about spending on the garden. Often due to a lack of knowledge and experience, or fear that the quality of the plant they’re buying isn’t up to scratch and won’t last. The range of plants on offer includes the latest innovative Proven Winners® varieties that have really made a splash on the horticultural scene.
Kernock Park Plants has been supplying the global brand Proven Winners® in the UK since 1999, and believe that the innovative varieties and high plant quality make them stand out as a quality branded product.
Proven Winners® varieties are trialled for 3 years before being released to the market, so they’re tried, tested and proven to perform. This year their varieties Petunia ‘Pretty Much Picasso’ and Petchoa SuperCal™ Vanilla Blush were even featured in ‘Which? Gardening’ for their great garden performance during summer bedding trials.
The company are creating an online presence through the Proven Winners® UK website www.provenwinners.co.uk and social media which will be aim to fill the knowledge gap of the less experienced, younger gardener. The mediums will also contain plenty of garden ideas and inspiration as well as planting recipes, and ideas for spring and autumn gardening to encourage consumers during the seasons when garden centre sales aren’t as strong.
“We’re hoping that this will be a real encouragement, especially to the younger online savvy consumer who is looking for the latest ideas and have alfresco aspirations,” says a spokesperson for the brand.
The website will contain a ‘Find a retailer’ section which will direct consumers to locations in the UK where they can buy Proven Winners® varieties. The company is asking for any retailers who are stocking Proven Winners® to get in contact with the company by emailing email@example.com so that they don’t miss out on business as website traffic increases.
Proven Winners® is a global plant brand that grows beautiful plants with prolific blooms and striking foliage. It comprises of a close knit global network of independent growers who work with plant breeders from around the globe, bringing to market the most cutting edge and innovative plants for wholesale growers and consumers. Proven Winners® plants are known and loved by wholesale growers, retailers and gardeners alike.
Proven Winners® plants are unsurpassed in terms of flowering, growth habit, disease resistance, and garden performance. The goals of Proven Winners® are to introduce the best, most unique, high performing plants and to market them innovatively. No other plant line goes through the same rigorous plant selection process, which takes 2-3 years and occurs at trial stations in Europe, the U.S. and Canada, as well as in facilities in South Africa, Australia and Japan. Most Proven Winners® varieties are protected by patents or trademarks.
The brand first started being sold in the UK in 1999 when Kernock Park Plants became its licensee. Kernock Park Plants chose to sell the product as part of their range due to the quality and unusual varieties on offer. As well as offering the planted product, Kernock is also providing a helping hand for consumers so that they have the confidence to try something new in the garden, as well as providing a range of garden inspiration to motivate gardeners to get creative in their garden.