THEALE, UK, June 30, 2012: The Horticultural Trades Association (HTA) is delighted to announced the launch of a brand new PR campaign, aimed at encouraging gardeners to continue to garden throughout the Autumn.
Running under the strapline of ‘Plan it, Plant it this Autumn’ and launched at this year’s HTA National Plant Show, the aim is to extend the gardening season and tap into the younger consumers’ growing interest in the pastime.
The campaign will aim to create awareness that the garden is not dormant during the winter and will encompass a wide range of autumn gardening activities including lawn care, planting, autumn bedding, trees, fruits and wild bird care.
Research commissioned by the HTA revealed that over two fifths (41%) of gardeners mistakenly believe that fruit trees and berries should be planted in spring, whilst 45% believed that spring bulbs should also be planted at this time, when in fact Autumn is the key time to do both.
Autumn is also an important time for lawn care with gardeners looking to prepare their lawns to make it through the difficult winter months and ensure that it is looking its best come the Spring. With the days getting shorter and the nights getting colder, Autumn is also the ideal time to start feeding the birds in your garden, if you are not already doing so.
A series of media stories will be developed around key themes for autumn gardening and pitched to the national consumer media and will offer advice and tips on how to get the best from your garden in the colder months, as well as planning for Spring.
A dedicated web page is being created to support the campaign, which will includes a garden centre events listing and the logo will be available for garden centres to use for their own marketing. This can be found at www.the-hta.org.uk/autumn