NAARDEN, the Netherlands, June 2, 2012: Chrysal International and MAC Technologies have agreed on a working partnership. The goal of this strategic alliance is to bring a flower packaging innovation to the market called ‘Arrive Alive® by Chrysal’.
‘Arrive Alive® by Chrysal’ preserves the condition of cut flowers during transport and reduces water waste in the floral chain. The concept consists of patented horticultural foam which hydrates flowers during transport. This innovative concept will be distributed exclusively by Chrysal International from June 1st 2012 in the USA, European markets to follow later this year.
‘Arrive Alive® by Chrysal’ applied to the stems will hydrate flowers during transport or at point of sale for three days. It keeps flowers fresh without the need for a bucket or vase with water and is therefore extremely user friendly. ‘Arrive Alive® by Chrysal’ will enhance performance and quality of the flowers throughout the chain to the consumer. The concept fits perfectly within the premium care assortment currently supplied by Chrysal .
Next to Arrive Alive® by Chrysal, Chrysal will start distributing the Transporter 10: floral vase blocks which can be used for transporting vases and containers. The blocks have graduated openings and will accommodate many different sizes.
MAC Technologies Development Corp. has been testing, qualifying, and quantifying care and handling products for cut flowers since 1998 with customers, suppliers, and growers. Chrysal as market leader in premium flower care has extensive, worldwide knowledge of both the total horticultural chain as well as the different channels-to-market. Chrysal will use its network to expand the availability of ‘Arrive Alive® by Chrysal’ and Transporter 10 in the coming years.