British consumers believe that a garden centre is the perfect place to buy house plants. All the more reason for garden centres in the United Kingdom to pay extra attention to house plants, as these products are actually very saleable for garden centres. This year’s ‘healthy’ eyecatcher will be the so-called ’tasty garden’. What kind of green and flowering plants are tasty and ready for use in the kitchen? At the FloraHolland stand visitors can join workshops to demonstrate the opportunities that house plants can bring to British garden centres. The workshops will be held on Sunday and Monday by a Dutch TV celebrity, leading garden stylist Romeo Sommers.
During the Glee exhibition FloraHolland offers shop presentations with sales concepts such as ‘Indoor and Out’, ‘Gifts’ and ‘Pearls’ and of course novelties in the ‘green plants’ and ‘flowering plants’ assortment. The products in the stand are completely geared towards the British market.
The FloraHolland stand can be found in hall 5 stand 5E10. ‘The tasty garden’ is also on display at the novelty competition pavilion in hall 4.
For many years, the Netherlands has been a major supplier to the British market. In 2008, almost € 750 million worth of flowers and plants were exported from the Netherlands to the United Kingdom. The United Kingdom is a major sales market for the member growers of FloraHolland and its exporters. In the Dutch top ten export regions, the UK is the second largest market with an 8 % share of plant exports and 19 % of cut flower exports.