Azerca growers steal the Calluna show at HOT 2009

Posted On 28 Aug 2009
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Optimism ruled at HOT Fall Sale, Landgard’s sale days which have been held from August 25 to 26 in Lullingen, Germany. The Calluna presentation of Azerca, a leading joint-venture of 120 German growers of Azalea, Calluna, Erika and Camelia, caught the eye of industry professionals who were presented with premium quality plants and persuasive point-of-purchase materials.
HOT isn’t just any ordinary sale day, it’s practically a miniature festival showcasing the newest in pot plants and nursery stock. At the end of the summer when the annuals have lost their lustre and most flowering shrubs and perennials have given up, Landgard focuses on plants and shrubs with fabulous foliage and colours such as Calluna..

Photo: Johannes van Leuven and the 2009 Heather Princess Verena Kuppers christened the new Calluna variety `Loki´ on August 25 at the Azerca stand of HOT.


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